Three Questions

In reading A Whole New Mind by Daniel Pink, I was taken by how important his book is to the future economy, and more importantly, how creatives will be the critical force in this shift.

In his book, he says we must ask ourselves three questions:

1. Can someone overseas do it cheaper?

2. Can a computer do it faster?

3. Am I offering something that satisfies the nonmaterial, transcendent desires of an abundant age?

He believes your future depends on how you answer these questions.  He goes on to say that people and companies must focus their efforts on what foreign workers can't do cheaper, and what computers can't do faster.  We must be the thinkers, and acknowledge this huge shift in how we work, and how we fit into the global economy.  We must focus on meeting the aesthetic, spiritual, and emotional needs of the times in which we live.


© the creative farm 2012